Better understanding of the talent market with the help of mapping the employer brand
The competition for talent between companies has intensified with more and more individuals able to choose their employer from several good options. In order for a company to succeed in this comparison and recruit the best talent, the employer brand must be attractive.
Utilizing the results of the employer brand mapping done by Taito Research, you can implement the most effective employer marketing measures. With the help of mapping, you get up-to-date information about what qualities the experts you are interested in value in the employer, what they think about your company, and how you are positioned in relation to your competitors.
what do experts think about your company?
“We were looking for an accurate and up-to-date picture of our employer image and we got that, as well as much more. As a byproduct of the project, our understanding of the possibilities of the employer image became clearer, and as a result we got a tangible and inspiring overview of what we are thought of as an employer in the legal field. It was very pleasant to work with Taito experts.”
Tiina Raitosola, HR Coordinator
Fondia Oyj
Do you know what kind of employer brand you have?
We map out what kind of image the target group that interests you has of your company as an employer.
We clarify your employer brands strengths and development areas. We find out how tempting you are as an employer.
We help you understand what the experts you are interested in value in an employer and what qualities attract them.
We find out which companies are the most attractive employers for your target group.
How the mapping is carried out
Customer experiences
"Taito has carried out several employer brand surveys for us in the talent target groups that are important to us in Finland. We have received valuable, qualitative data in target groups defined according to our needs. The results of the research have provided concrete areas for development to strengthen our employer brand and understand our competitive field. The best thing about Taito’s research report is its clarity; a compact, jargon-free report can be distributed to everyone involved in brand work"
Kati Kitti, Recruitment Director
Solita
"With the help of Taito Research’s employer brand mapping, we got important data to support recruitment and marketing. We used the data to confirm existing hypotheses and learned new things about our target audience. Taito’s team is professional and helpful. Communication between us was smooth and I felt that Taito understood the things we were looking for answers to, insightfully translating them into research"
Anonymous clients, IT consulting
What is an employer brand?
The employer brand is the image of the company in question formed by people working inside and outside the company.
The company itself is able to build and communicate its image, but it cannot fully control what others think of them.